Beyond the page
Author Talks and Book-Based Workshops
Wilbert Kragten brings the book’s ideas to companies, trade organisations, conferences and classrooms through talks and practical sessions.
Keynote
30–60 minutes
An author talk built from the book: why entering the U.S. is a positioning problem, what has changed, and which early decisions matter most. For conferences, trade missions and business networks.
Team workshop
Half or full day
A guided session in which a team or class applies the book’s ten steps to a real product, from segment and proposition to beachhead, pricing, proof and compliance.
Apply the playbook
For teams
Focused support for organisations that have read the book and want help turning its framework into decisions, tests and a written market-entry plan.
Recent talk
Expanding to the U.S. Healthcare Market
A session with Invest International on strategies and stories for entering the United States healthcare market.
View the event →Recent webinar
From Europe to the U.S.: How to Win Clients and Build Presence
A webinar with Sciential Marketing on how European companies can win American clients and establish a U.S. presence.
Watch the webinar →Podcast
CMOtalk USA
Wilbert co-hosts CMOtalk USA, a podcast about transatlantic marketing with CMOs around the world. Listen on Spotify or visit the CMOtalk website.
Bring the book to your audience
Share your audience, preferred format and approximate date. Wilbert replies personally.