Podcast
CMOtalk USA
Conversations with CMOs around the world about transatlantic marketing.
About the show
CMOtalk USA brings marketing leaders from both sides of the Atlantic into one conversation: what changes when a European brand meets American buyers, how positioning travels, and what marketing leadership looks like in a market that rarely behaves like a single one. Wilbert Kragten hosts the show with his co-hosts and talks with CMOs about the decisions behind their work.
Listen here
Recent episodes
Loading episodes…
Hosts
Wilbert Kragten
Author of Mastering the Marketing Entry in the United States
LinkedIn →Koen Pauwels
Co-host
LinkedIn →Nathalie Vandoorne
Co-host
LinkedIn →
The themes behind the show
The questions raised on CMOtalk USA are the same ones covered in Mastering the Marketing Entry in the United States, and worked out step by step in the WDK 10-Step U.S. Market Entry Framework.
About Wilbert Kragten