Consultancy
Kragten & Van Doorne Consultancy
Cambridge, Massachusetts
About the consultancy
Kragten & Van Doorne Consultancy works with leadership teams on the decisions that determine whether entering the United States succeeds: which segment to win first, how to rewrite a value proposition for American buyers, where to establish an initial presence, and what evidence should exist before spending scales.
The practice is based in Cambridge, Massachusetts, and works with companies, founders and executives from Europe and beyond who are preparing to enter or grow in the U.S. market.
Wilbert Kragten is an author and marketing consultant at Kragten & Van Doorne Consultancy (KVD), where his advisory work connects the book's U.S. market-entry themes with companies' positioning and go-to-market decisions.
Explore KVD's marketing consultancyU.S. market-entry advisory
The consultancy’s work is built around the market-entry methodology presented in Mastering the Marketing Entry in the United States. Engagements typically focus on positioning, market research, beachhead selection, pricing validation, channel choice and the evidence framework that leadership needs before committing larger resources.
Wilbert Kragten
Wilbert Kragten, author of Mastering the Marketing Entry in the United States, works at Kragten & Van Doorne Consultancy in Cambridge. His advisory work draws on more than thirty years of international marketing experience, including leading BSUR's Shanghai operation and working with teams on U.S. market-entry decisions from Massachusetts.
About Wilbert KragtenGet in touch
For inquiries about U.S. market-entry advisory, author talks, workshops or bulk copies of the book, use the contact page.
Contact Kragten & Van Doorne Consultancy